Designer jeans for little girls? Who came up with this one? I guess the designers and major department stores felt women were not spending enough money on premium denim, so they decided to hit up small children as well.
My daughter Kalie is six years old and will be entering first grade in the fall. She is a sweet shy little girl and up to this point, rather naïve to name brand jeans and designer shoes.
As most women are aware, a major department store has their “anniversary sale” every summer. Some of the other housewives were over when I received the catalog for the sale. We all sifted through it. A few of the women, noticed the children’s designer jeans were on sale. They were considering purchasing the “premium” denim for their daughters.
I gasped and then let it drop. I know everyone has their own comfort level on purchasing clothes for their children and what is an appropriate amount. I have to admit, I cringe when I have to spend more than fifteen dollars for any one piece. That is a splurge to me!
My daughter noticed us ladies looking at the anniversary sale catalog and soon found interest in it. Later that night, she opened it up and pointed out all of the items she recognized her friends owned and what she would like.
I was not expecting to have this conversation with Kalie at age six. I have been preparing my speech for when she turned sixteen, I guess I was a decade off. I sat Kalie down and explained that we do not always get everything we want, and when we want something bad enough, we must work for it. Kalie looked at me a bit confused, but decided it wasn’t worth pursuing ….or so I thought.
I went out with my sister this last weekend for drinks at the mall and to get Kalie’s shoes for school at the sale. Kalie was very specific on what she wanted and what she found to be appalling. I couldn’t believe my ears…what had I raised? A bubblegum popping, mall shopping post toddler? Could this be?
Of course I reminded Kalie how grateful she should be to receive new shoes each year. I also let her know we have a budget and that she would not be getting the “designer” shoes her friends owned, but the shoes I found appropriate in taste and in price.
When I got home later that evening she was still awake, waiting for her new shoes. After opening her box, she was excited at that shoes I purchased and ran to her room to try them on. I realized, Kalie and I had made it through the first round unscathed….but I fear the future. I guess I will have to lead by example, and show my daughter designer labels don’t define a person, they’re merely just labels….and if that doesn’t work, burn the Anniversary Sale catalog before she sees it!